Category: edci 338

The image building of public figures can quickly help them reach a consensus in the eyes of the public, quickly be accepted and remembered by the public, and be recognized and supported by the public. The shaping of positive image can help public figures generate recognition and enhance popularity, but if they are careless, the positive image will become a negative image, and the negative impact on the public is even greater than the positive image shaped by their single-minded operation. Therefore, the shaping of public figures is very important.

Social media creates opportunities for public figures to show and shape their self-image more actively. First of all, in the era of social media, every public figure can release information and shape his image through his own media account, giving public figures more opportunities to display actively. Secondly, social media can help public figures display and spread their image anytime and anywhere, which is no longer limited by traditional media. For example, stars can publish multiple updates on microblog one day to shape their image and deepen their impression in the public mind. This diversified image display and more realistic image shaping have won the public’s favor and support.

Social media makes the public treat the image of public figures more rationally. In the era of traditional media, the public always worship public figures, and of course, demand them with high standards. In the era of social media, the image of public figures is no longer out of reach. Public figures are closer to the image of life, which can shorten the relationship between public figures and the public. At the same time, society will no longer demand them with heroic and high moral standards.

The social media era has not only created a lot of advantages for public figures, but also brought some negative effects. First of all, in the era of social media, the fight is about appearance, which leads to the deviation of the work focus of some public figures. For example, in order to gather popularity, some film and television stars participate in variety shows all year round, but bring few film and television works to the audience. Secondly, once the image of public figures collapses, it will bring immeasurable crisis. Compared with traditional media, social media has the advantages of storing a large amount of information and fast retrieval. In the era of traditional media, even if public figures have bad deeds, they will be weakened over time, and the public will slowly accept their new image. However, in the modern era with more and more developed social media, the impact of such bad behavior may be lifelong. Therefore, public figures should learn to pay attention to maintaining and shaping a good self-image.

I think I can build an effective personal learning network through the following points.

• Pursue elites with high quality and diversity
• Looking for high-quality elites and establishing reliable relationships with them is very important for personal learning networks. In addition to high quality, diversity is also important so that I can ask for help when I face any problem.

• Talk less and listen more

Talking too much about my strengths will make others in my PLN feel dangerous. Others may feel that I want to get a lot from them, so they don’t want to continue to associate with me. I need to give others more opportunities to talk, so that I can learn from them and get closer with them.

• Maintaining relationships is more important than developing new ones

Socializing is nothing more than meeting new ones and maintaining old ones. Both are important, but maintaining relationships is more important. People are addicted to social activities and parties, but they don’t sincerely spend time talking deeply with others. Only by deeply understanding each other in the personal learning network can I make better use of it.

With the development of technology, social media has become more and more diverse. These large number of social networks are forming an online city. In this “city”, we are building many personal learning networks. At present, the major social networks include Facebook, twitter, LinkedIn and Instagram, which constitute our diverse social networks. In these different social networks, we share different things, because the people we want to share information are different.

We share more life dynamics on Facebook, and the audience is more our family and friends. What we can see and learn is also more close to our hobbies. Instagram is even more so. We will share some pictures and small videos in life, and we will also see sharing in line with our own interests and hobbies. For example, I like playing golf. I often watch some golf teaching videos to learn actions and playing methods. For another example, I like food. I often watch more videos of food bloggers to learn cooking skills. In addition to these two large social networks, some social networks are more differentiated. For example, Athlinks is a social network for people who love sports. For a man who loves running, Athlinks has become a circle of friends when he runs. This social network automatically imports his running results and sports preferences, and more simply shares some relevant information, such as a pair of running shoes he recently bought or a set of absurd running routes he designed. Other users can learn some professional knowledge from his sharing. These social networks form a part of our personal learning network that is closer to life and interests. In contrast, there are some social networks closer to our career.

LinkedIn is a social network with a very unique purpose. Walking into LinkedIn is like walking into a recruitment market or a formal social activity. I will be very reserved in it. I will only share some career related or employment related information. Moreover, I will only keep in touch with some other professionals I think are relevant. On this social network, my learning content is more professional. It forms the part of my personal learning network close to my career.

In addition to these social media mentioned above, I also use many other apps with social functions. For example, when I buy a book on Amazon, I can see the messages of other buyers and learn about the general content and style of the book, which is also a part of my personal learning network. Therefore, on the whole, my personal learning network is very diverse. I think with the development of society, this diversity will only become more and more obvious, which is beneficial to the construction of my personal learning network.