The image building of public figures can quickly help them reach a consensus in the eyes of the public, quickly be accepted and remembered by the public, and be recognized and supported by the public. The shaping of positive image can help public figures generate recognition and enhance popularity, but if they are careless, the positive image will become a negative image, and the negative impact on the public is even greater than the positive image shaped by their single-minded operation. Therefore, the shaping of public figures is very important.
Social media creates opportunities for public figures to show and shape their self-image more actively. First of all, in the era of social media, every public figure can release information and shape his image through his own media account, giving public figures more opportunities to display actively. Secondly, social media can help public figures display and spread their image anytime and anywhere, which is no longer limited by traditional media. For example, stars can publish multiple updates on microblog one day to shape their image and deepen their impression in the public mind. This diversified image display and more realistic image shaping have won the public’s favor and support.
Social media makes the public treat the image of public figures more rationally. In the era of traditional media, the public always worship public figures, and of course, demand them with high standards. In the era of social media, the image of public figures is no longer out of reach. Public figures are closer to the image of life, which can shorten the relationship between public figures and the public. At the same time, society will no longer demand them with heroic and high moral standards.
The social media era has not only created a lot of advantages for public figures, but also brought some negative effects. First of all, in the era of social media, the fight is about appearance, which leads to the deviation of the work focus of some public figures. For example, in order to gather popularity, some film and television stars participate in variety shows all year round, but bring few film and television works to the audience. Secondly, once the image of public figures collapses, it will bring immeasurable crisis. Compared with traditional media, social media has the advantages of storing a large amount of information and fast retrieval. In the era of traditional media, even if public figures have bad deeds, they will be weakened over time, and the public will slowly accept their new image. However, in the modern era with more and more developed social media, the impact of such bad behavior may be lifelong. Therefore, public figures should learn to pay attention to maintaining and shaping a good self-image.